World Tourism Day

World Tourism Day History

World Tourism Day is aimed at raising awareness about the social, cultural, political, and economic importance of tourism. Established by the United Nations World Tourism Organization (UNWTO), this day recognizes the potential of tourism as a critical driver for economic growth, social inclusion, cultural preservation, and environmental sustainability. World Tourism Day facilitates international tourism cooperation, promotes responsible, sustainable, and universally accessible tourism, and highlights the essential role of tourism in achieving the United Nations Sustainable Development Goals (SDGs).

The UNWTO established World Tourism Day in September 1979, during the third session of its General Assembly. For Americans, this day holds particular significance as tourism plays a crucial role in supporting local economies, promoting cultural exchange, and creating employment opportunities. With the United States being one of the world's top tourist destinations, World Tourism Day encourages Americans to appreciate the value of travel and tourism, understand the impact of the industry on local and national economies, and explore the country's rich cultural and natural heritage.

In America, World Tourism Day is observed through various events and activities, such as workshops, discussions, and promotional campaigns organized by local tourism boards, travel associations, and private sector establishments. Participants engage in debates on tourism-related issues, share success stories, and discuss strategies to strengthen the resilience of the tourism sector. Schools, colleges, and universities may also organize programs highlighting the significance of tourism in people's lives. Every year, World Tourism Day is celebrated on September 27.

World Tourism Day facts

• The theme for World Tourism Day in 2025 was Tourism and Sustainable Transformation. In 2024 the theme was Tourism, Justice, and Peace: Bridging Barriers and Amplifying the Voices of the Unheard. In 2023 the theme was Tourism and Green Investments.
• Globally, travel and tourism’s direct contribution to GDP was approximately 5.8 billion U.S. dollars in 2021.
• France continues to be the most visited country in the world with nearly 90 million tourists every year.
• New York City is one of the most visited cities in the world when it comes to international tourism destinations, representing the popularity of the United States as a tourist destination.
• According to Trip.com, Disneyland in California is the most visited tourist attraction in America.

In the News and Trending in the US for World Tourism Day

Top things to do in the US for World Tourism Day

• Watch an episode of Travel Man: 48 Hours in…(2015-).
• The US is renowned for its beautiful and diverse national parks. These include the Grant Canyon, Yellowstone National Park, Yosemite, and the great Smoky Mountains.
• Visit the many national museums across the country, including the Smithsonian in Washington, D.C., The Field Museum in Chicago, or the Getty Museum in Los Angeles.